Semantics Incorporated

Fortunately, it is rare for parents to offer a name change to a child on her first birthday. As similar as blogs are to the little dictators-in-diapers, there are differences worth acting upon. If you've been following this blog since its inception, you've probably noticed a couple of blog title change instances. I landed about 6 months ago on "ideas to Markets", which reflected my intention to write about the semantic web in the broader context of marketing. Yet, somehow, after a few posts, it felt like it didn't fully captured the essence of this blog, nor was it meeting my stringent standards of "catchiness" and "stickiness". To top it all, it overstepped on the concept of another blog I am to launch soon, dedicated to the science of killer value propositions (I'll signal the launch on this blog).

For the upcoming first anniversary of this blog, I have therefore decided to give it a revamping. Having learnt about Zemanta through a comment made to my last post by its CTO Andraz, I put the app to good use, adding some pics (relevant and sometimes a bit less so - like the one in this post...) and links, which I think gave the posts a more welcoming look. I would love your feedback on the result (and no, I have no stake in Zemanta, although I certainly would love to!)

Image via Wikipedia

Now comes the name change. There is no suspense, since you've already seen it up there: this blog is now "Semantics Incorporated". I don't think it requires much of an explanation: "Semantics" stands for, well, semantics, and "Incorporated" for both the progressive integration of semantics into the web and the march of the industry towards big business status. I'd love to read your reactions.

And if things work as they should, you'll also be able to access this blog through semanticsincorporated.com within a day or so (and the old links should keep working).

Next, I am planning to add a custom banner to go with the theme, in lieu of the offensively-plain current banner. All design suggestions are welcome, and might even be incorporated.