I'm pretty excited to announce that my company Primal Fusion just launched its blog, at http://www.primalfusion.com/blog/. The first post, written by our founder and CTO Peter Sweeney, reflects our strong belief that web semantics are going to enable radically new value propositions for the Internet. Peter takes a crack at envisioning this new paradigm, and that's why his post is called "A Made-To-Order Web". His main proposition: the existing web of documents has long lived. Stop surfing. Stop searching. Stop being caught in the web. Get it to
work for you instead. The new web order will turn us all into Spidermen (and Spiderwomen).
So what we suggest is that it's time content be assembled dynamically to offer you just what you need, when and where you need it. It's time to turn the "web" into a big store of building blocks with many architects to build as many dreamhouses as you can dream of, instantly. Or many writers to write as many books as you can conceive, on demand. At last, your imagination would become the limit.
Every leader I had the pleasure to meet at the Semantic Exchange meeting during the SemTech conference last week agreed that no game-changing value proposition had emerged just yet. Indeed, the industry is still trying to apply old mental models to those powerful new technologies. For example by focusing on search (see my previous post). What we ought to do instead is to understand the intrinsic strengths of the so-called semantic technologies and the unaddressed, latent needs of the market in order to match them.
In that respect, I believe it's also time to invent a new metaphor for the web. In a wisdom-of-the-crowds kind of way, let me challenge you to find that new name. The quest for a name to replace the "web" and the "net" is open! Please submit your suggestions in the comments section of this post. The winner (to be determined over time by popular adoption) will receive all the glory, and the new name will be public property. And for sure, I will use it in my communications.
To help kickstart the tournament, I'd suggest that this expression could reflect the idea of modularity, of creativity, of service to the user. But really, it's all in your hands, and minds. I look forward to reading all the great submissions.
So what we suggest is that it's time content be assembled dynamically to offer you just what you need, when and where you need it. It's time to turn the "web" into a big store of building blocks with many architects to build as many dreamhouses as you can dream of, instantly. Or many writers to write as many books as you can conceive, on demand. At last, your imagination would become the limit.
Every leader I had the pleasure to meet at the Semantic Exchange meeting during the SemTech conference last week agreed that no game-changing value proposition had emerged just yet. Indeed, the industry is still trying to apply old mental models to those powerful new technologies. For example by focusing on search (see my previous post). What we ought to do instead is to understand the intrinsic strengths of the so-called semantic technologies and the unaddressed, latent needs of the market in order to match them.
In that respect, I believe it's also time to invent a new metaphor for the web. In a wisdom-of-the-crowds kind of way, let me challenge you to find that new name. The quest for a name to replace the "web" and the "net" is open! Please submit your suggestions in the comments section of this post. The winner (to be determined over time by popular adoption) will receive all the glory, and the new name will be public property. And for sure, I will use it in my communications.
To help kickstart the tournament, I'd suggest that this expression could reflect the idea of modularity, of creativity, of service to the user. But really, it's all in your hands, and minds. I look forward to reading all the great submissions.
